At Kühne, we have been crafting vegetarian products long before they became a mega trend: since the company was founded in 1722. Our jubilee year 2022 marks the departure for the future with a new strategic direction which focusses even stronger on this heritage:
As „The Veggie Company“ we stand for innovative vegetarian products with a uniquely scrumptious flavour – and for acting sustainably. We take responsibility for the people who work with us, the world we live in, and for long-term economic prosperity.
We are characterised by a bold „Kühne attitude“ – courageous action, enthusiasm, trust, cosmopolitanism, and tolerance. This attitude has made us a successful independent family business for over 10 generations. And it will continue to do so in the future.
Because we have a lot of plans. We will adapt the few products that are not yet purely plant-based and expand our clean label portfolio. Cultivation and production are to become even more sustainable. Packaging is supposed to be 100 % recyclable.
And last but not least, our goal is to hopefully elicit one thing above all: a simple, delighted "Hmmmmmm."